Headshot - woman with blonde hair and cap outdoors

Hi! I’m Michelle, a design researcher living and working in Vancouver 👋

About me

6+ years of experience working with established brands, start-ups, and non-profits.

Trauma-informed & inclusive

I strive to represent a diverse-range of perspectives, considering people’s unique needs and how their past experiences shape their stories.

Data Storyteller

How you share your insights is as important as the data itself. I’ve honed my storytelling skills in both in-house and consulting environments.

Methodological explorer

I blend best practices with new approaches with experimental approaches to collecting insights

Practicing non-perfectionist

I determine what matters and pursue it intently, which allows me to be flexible about the rest.

Recent Clients

lego
McDonalds
Cisco
Planet Fitness
ecobee
CNIB
Ticketmaster
Porsche

Work Samples